Using Social Media to Spread Content
Use of social networks like Facebook, Google+, Twitter, and LinkedIn has exploded over the last few years. In fact, the latest figures from ComScore suggest that 16% of all time spent online is spent on a social network.iv With hundreds of millions of users across these social networks sharing content they find online with their friends and followers, search engines have begun to take notice.
According to SEOMoz, the amount of social activity that a webpage has on social networks (shares, recommendations, likes, links, +1‟s, etc.) is an important factor in that page‟s ability to rank on the SERP.v Simply put, search engines have realized that content shared on social networks is extremely influential, and should therefore rank higher. Beyond using social networks to engage new prospects, drive leads, and build brand awareness, businesses should consider all of the SEO benefits they miss out on by not having a brand presence.
In order to capitalize on the boost to your SERP rankings from social media, you need to make your content easy to share. Implementing social network buttons across your website is the easiest way to accomplish this. Installing the buttons is easy if you use a service like AddThis. Better yet, HubSpot‟s blogging software automatically adds this functionality for you.
According to SEOMoz, the amount of social activity that a webpage has on social networks (shares, recommendations, likes, links, +1‟s, etc.) is an important factor in that page‟s ability to rank on the SERP.v Simply put, search engines have realized that content shared on social networks is extremely influential, and should therefore rank higher. Beyond using social networks to engage new prospects, drive leads, and build brand awareness, businesses should consider all of the SEO benefits they miss out on by not having a brand presence.
In order to capitalize on the boost to your SERP rankings from social media, you need to make your content easy to share. Implementing social network buttons across your website is the easiest way to accomplish this. Installing the buttons is easy if you use a service like AddThis. Better yet, HubSpot‟s blogging software automatically adds this functionality for you.