Search for Keywords.
Besides looking at your web analytics data or using a keyword research tool, there is a lot to be said for simply going on the search engines and conducting a few searches. Using the search engines can help you answer critical questions like:
How much competition is in the space? See how many search results there are. If there are hundreds of thousands or millions of results, ask yourself if it is really worth the time and effort to play in that space.
Where do your competitors rank? Pick a keyword you would like to optimize for and look at the top 20 results. Are you competitors anywhere to be found? Where do you rank? Are you ranking at all? This information will guide you in making a decision to carve out a niche for yourself with keywords where your competitors are not playing, or you may find a keyword you think is worth picking a battle over.
Is Google providing other recommendations? When you type a keyword into Google, it will automatically populate the search results as you type. This feature is called Google Instant. This is Google‟s attempt at trying to anticipate what you are searching for. Google is giving you results based off of previous search data. You can use this data to your advantage. Simply start typing in a keyword and see what keywords Google populates under your search result. This is a quick way to get keyword ideas.
How much competition is in the space? See how many search results there are. If there are hundreds of thousands or millions of results, ask yourself if it is really worth the time and effort to play in that space.
Where do your competitors rank? Pick a keyword you would like to optimize for and look at the top 20 results. Are you competitors anywhere to be found? Where do you rank? Are you ranking at all? This information will guide you in making a decision to carve out a niche for yourself with keywords where your competitors are not playing, or you may find a keyword you think is worth picking a battle over.
Is Google providing other recommendations? When you type a keyword into Google, it will automatically populate the search results as you type. This feature is called Google Instant. This is Google‟s attempt at trying to anticipate what you are searching for. Google is giving you results based off of previous search data. You can use this data to your advantage. Simply start typing in a keyword and see what keywords Google populates under your search result. This is a quick way to get keyword ideas.